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Artist Impression of Duporth Ave, First Ave and The Esplanade intersection.
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First Avenue is being upgraded to help the street operate more safely and efficiently, and enhance the look and experience of the area.

The design will connect the established northern section of First Avenue and the newly expanded Maroochydore central business district (CBD), Aerodrome Road and surrounds, including to The Esplanade and Duporth Avenue.

The upgrade will provide an attractive and safe environment for pedestrians and cyclists, improve and increase spaces for local businesses, help calm local traffic and will create cool, shady and green streets for all to enjoy.

The final design was developed between 2018 and 2022 in consultation with our community and is now in construction thanks to a major funding grant announced in early 2026. 

In addition to Council’s $15.9 million funding contribution, the project has received $11.9 million from the Australian Government's Growing Regions Program to progress the critical connection.

Project scope

With construction of the newly expanded Maroochydore CBD in progress, Council is focusing on the surrounding areas to deliver improved streetscape outcomes that benefit residents, visitors and local businesses.

A key goal is to provide safer pedestrian, cyclist and motorist movements including:

  • two raised pedestrian crossings along First Avenue; 
      • a raised pedestrian crossing along Cornmeal Parade, Memorial Avenue and George Street
      • a scramble crossing at the intersection of First Avenue, Duporth Avenue and The Esplanade 
  • upgrading footpaths and driveways
  • upgrading underground services including power, telecommunications, stormwater and mains water 
  • improving access for people with disabilities, prams, motorised scooters and other non-motorised forms of transport
  • transforming the eastern side of First Avenue including extending kerbing and landscaped areas and new street furniture 
  • transforming the western side of First Avenue into a seven metre wide, shared path for pedestrians and cyclists with a continuous, centralised planting strip
  • relocating the two bus stops along First Avenue to The Esplanade and upgrading them to minimise conflict with other First Avenue street users (completed in 2025)
  • extensive landscaping, including planting approximately 70 new trees and 2,000 new plants 
  • installing new street furniture to provide a welcoming, green environment for residents and visitors.
Streetscape plan

Project timeline

  • April 2018 - Consultation with businesses and traders on the concept design
  • May 2022 - Final design introduced to community
  • May 2025 - Australian Government’s Growing Regions Program $11.9m agreement executed
  • August 2025 - Early site investigation works 
  • December 2025 - Contractor appointed 
  • 14 January 2026 - Construction information session
  • Early February 2026 - Construction starts
  • 2027 - *New streetscape completed

*Some elements of construction may be staged or altered as funding and resources dictate. All works will be weather and site conditions permitting.

Changes to traffic 

Access remains available to First Avenue and surrounding streets with changed traffic conditions during the day and some nights, including detours in place as required. 

Depending on the works underway temporary lane and road closures will be in place along First Avenue, Memorial Avenue, George Street and Cornmeal Parade. 

The maps below indicate works underway in September 2026.

Memorial Avenue – intermittent temporary eastbound lane closure (day and night), various times throughout September. 

Detours via George Street. 

Vehicle and pedestrian access remains to RSL Car park and private car park of ‘Ryter House’ at 9 First Avenue (access via Memorial Avenue) under traffic control.

Memorial Avenue – temporary eastbound lane closure (day and night), various times throughout September.

George Street - intermittent temporary full road section closures (day and night) various times throughout September. 

For short periods of time, full lane closures will be required along George Street. Detours or traffic control will be in place where required. 

George Street and Memorial Avenue – various times throughout September.

First Avenue night works - Sunday 20 September to Wednesday 23 September, 6pm to 6am. Unitywater and Energex works.

Full overnight closure of a section of First Avenue between The Esplanade and Memorial Avenue.  Detours in place.

First ave detour map.

Where to from here

Construction started mid-February 2026 and will continue into 2027, weather and site conditions permitting.

After a public tender process, GRC Civil, a highly experienced Sunshine Coast-based infrastructure construction company is undertaking this transformative project.

Details of the construction schedule will continue to be shared with our community via Community Updates to local businesses and residents throughout the project. 

Frequently Asked Questions 

About the First Avenue Streetscape project

About the First Avenue Streetscape project

Why is Council doing this upgrade?

First Avenue is being upgraded to help the street operate more safely and efficiently, and enhance the look and experience of the area.

The upgrade will provide an attractive and safe environment for pedestrians and cyclists, improve and increase spaces for local businesses, help calm local traffic and will create cool, shady and green streets for all to enjoy.

The project will also deliver wider footpaths, enhanced landscaping, improved accessibility for people with disabilities and new areas for community activity.

Why was the upgrade delayed?

Construction was originally forecast to start late 2022 and was rescheduled to 2024, however during this time construction industry cost escalations impacted Council’s ability to award a contract that achieved value to ratepayers. 

Council remained committed to the First Avenue Streetscape upgrade and continued to work to secure further funding and delivery opportunities.

After receiving $11.9 million from the Australian Government’s Growing Regions Program, Council undertook a public tender process in 2025.

GRC Civil, a highly experienced Sunshine Coast-based infrastructure construction company was appointed to construct this transformative project and construction started in mid-February 2026.

When will the upgrade be completed?

Construction started in mid-February 2026 and is expected to continue through part-2027, weather and site conditions permitting. Council will continue to keep our community up to date.

Parking and traffic

Parking and traffic

What temporary traffic and parking changes will occur during construction?

Temporary traffic changes:

For our community’s and construction workers’ safety First Avenue will have reduced speeds and some changes to traffic conditions including detours during construction.

Access to businesses and residences and the Cornmeal Parade public car park will remain available, sometimes under traffic control or via detours.

The northbound lane of First Avenue will be closed for approximately 15 months (expected to reopen in May 2027 TBC) from The Esplanade to Aerodrome Road. Southbound traffic will be permitted only.  

Intermittent single lane and part full road closures will be required as works dictate. All changes to traffic conditions are communicated to our community via regular project updates which are emailed to subscribers and published on Council’s website.

Temporary parking changes:

For safety and accessibility reasons, some on-street parking bays will be temporarily used for construction equipment and vehicles as required.

Temporary pedestrian changes:

Some changes to pedestrian access will be required at times (while still permitting access to local businesses).

Can I still access the Bus Stop Route 600?

Yes. During upcoming construction works, some temporary and permanent bus route changes are required for our community’s safety and convenience.

The north and south bound bus stops previously located on First Avenue have been permanently relocated The Esplanade (refer project plan). 

During construction the southbound Translink Route 600 Bus Service is being diverted along Second Avenue, for a period of approximately 12 months, starting from 20 February 2026.

A temporary bus stop has been constructed adjacent to the ‘Focal Point’ building, in the vicinity of 18 Second Avenue

Post construction the northbound Route 600 will return to First Avenue, at which time the Second Avenue temporary bus stop will be removed, and the three on-street parking bays and one tree reinstated.

Please visit the Translink website for further information.

What are the permanent traffic changes once the project is complete?

Once the upgrade is complete, permanent changes will include the removal of 19 on‑street car parks, a reduction in the speed limit from 50 km/h to 40 km/h, and the introduction of two raised pedestrian crossings—one on First Avenue and another on the adjoining side street—to help calm traffic and improve safety.

Is there any car parking loss?

The project will deliver wider footpaths, enhanced landscaping, improved accessibility for people with disabilities and new areas for community activity.

Council has worked hard to maximise as much on-street parking as possible along First Avenue. As part of the upgrade, 19 on-street car parks will be removed to allow for these improvements.

While some parking will be reduced, there are still nearby off-street parking options and timed parking available to ensure convenience and turnover.

These changes have been carefully planned to balance accessibility with the benefits of a more pedestrian-friendly environment.

By reallocating on‑street parking to create wider footpaths and safer pedestrian areas, we’re encouraging people to slow down, stay longer and explore local shops and cafés. This helps boost trade and supports a more vibrant, walkable town centre.

The project will create a safer, more inclusive town centre that supports local businesses, encourages walking and cycling, and provides a welcoming space for our community. It also helps reduce congestion and promotes sustainable transport choices.

Landscaping

Landscaping

What landscaping will be included in the project?

Approximately seventy new trees and 2,000 plants will form part of the upgrade and help to cool the street and create places to stop, chat and enjoy.

Greener streets aren’t just attractive but provide welcome shade, are cooler in summer, and better for local business because people stay longer.

Business assistance

Business assistance

How will council assist businesses impacted by the project?

While revitalisation projects do bring some unavoidable inconvenience, access will remain available to all the businesses along First Avenue.

Council has been working with local traders and residents to keep them informed during construction.

Council doesn't provide financial compensation related to construction disruption; however Council has, and is, providing a range of business support initiatives to assist businesses pre-construction, during and post-construction, which can be found on our website.

Council has produced a Business Continuity Guide to help manage impacts during upgrade projects. Access programs, resources and networks designed to support your business at Level Up Your Business.

Funding

Funding

How much will the project cost?

The project will be delivered thanks to $11.9 million from the Australian Government’s Growing Regions Program, together with $15.9 million in funding from Sunshine Coast Council.

The project will connect the established northern section of First Avenue and the newly expanded Maroochydore central business district (CBD), Aerodrome Road and surrounds, including to The Esplanade and Duporth Avenue.

Contacts

Make sure you keep up-to-date on the First Avenue Streetscape Upgrade, by subscribing for email updates.

To contact the project team, please email: [email protected].

Community updates