- Last updated:
- 12 Mar 2018
In 2018 the Sunshine Coast continues welcome a large number of sporting, lifestyle and music events, reinforcing the region’s reputation as being a destination of choice for major events.
In total the Coast will host over 50 state, national and international major events and will welcome over 130,000 guests, many of who will stay on after the event and enjoy the beautiful surrounds.
To make event guests’ stay as enjoyable as possible, council encourages the community to take part in the events, say a friendly hello and lend a helping hand.
View the What's On Events Calendar to find out what is happening and when.
Find out more about Major Events Sponsorship.
Sponsorship of major events is funded by council’s Tourism and Major Events Levy.
The levy promotes the region’s tourist industry and major events and it is estimated that every dollar spent through the Tourism and Major Events Levy generates $32 in economic benefit.
For the 2015-16 financial year, Sunshine Coast Council invested $5.2 million from the levy in tourism and destination marketing and major events.
For the same period, the tourism sector on the Sunshine Coast delivered
- an estimated $1.673 billion in visitor expenditure
- generated $946.9 million in direct output/sales
- and supported 5179 direct full-time jobs and almost 10,000 indirect jobs.
This is positive outcome for all industries as 79 cents from every dollar spent by visitors flows through to other sectors of the economy.