- Last updated:
- 23 May 2017
Council adopted the Sunshine Coast Major and Regional Events Strategy 2013-2017 at its Ordinary Meeting on Thursday 20 June 2013.
The strategy guides council and the Sunshine Coast Events Board on building the region’s competitive advantage to host major and regional events that boost our economy.
The Sunshine Coast Major and Regional Events Strategy 2013-2017 is the long term planning document for major and regional events in the region. These events help boost the region’s economy, bring people together, improve wellbeing and provide cultural experiences.
The strategy aims to leverage and grow existing events, and help develop the region to retain these events and attract new events. There is a focus on events that take advantage of our natural environment.
The Sunshine Coast is one of Queensland’s most popular tourism destinations and its economy depends strongly on the tourism industry. The region hosts a variety of major and regional events each year, which reinforce its reputation as a leading tourism destination. These events support local businesses and contribute to a range of community development goals.
Sunshine Coast Council aims to position the region as Australia’s premier destination for major events, and has adopted the Sunshine Coast Major and Regional Events Strategy 2013-2017 to help reach this goal. The strategy guides council and the Sunshine Coast Events Board to help the region’s compete to host major and regional events that boost our economy.
Roy Morgan research suggests almost 50% of Australians are strongly influenced by music, sporting or cultural events when considering domestic travel destinations.
Key stakeholders, event managers and the broader community were consulted during development of the strategy.
The Major and Regional Events Strategy is supported by other regional policies:
- SEQ Major Events Strategy
- Sunshine Coast Community Plan – Our Vision for 2030
- Council’s Corporate Plan 2009-2014
- Sunshine Coast - The Natural Advantage: Regional Economic Development Strategy 2013-2033
- Tourism Australia’s Tourism 2020 Strategy
For more information please contact council's customer service centre.