Kiwis to dig for Coast treasure

Sunshine Coast Destination, in partnership with Tourism and Events Queensland, has launched a new campaign with Air New Zealand to support the launch of direct services between Auckland and Sunshine Coast Airport over the summer holiday season.

Air New Zealand’s General Manager Market Development and Retail Sales, Annabelle Fowler said True Treasures was an innovative digital marketing campaign that encouraged Kiwis to dig below the surface to discover the Sunshine Coast’s wide range of attractions.

“The True Treasures promotional campaign will run from today through to November 15, and will involve extensive banner advertising on high traffic websites to attract consumers to the ‘True Treasures’ interactive game on truetreasures.co.nz,” she said.

Some 30 Sunshine Coast activities, attractions and experiences can be uncovered through the interactive game, which aims to highlight that there is even more to the Sunshine Coast than just its spectacular beaches.

Consumers who "dig for treasure" and uncover three Sunshine Coast experiences will then go into a draw to win a trip to the Sunshine Coast.

CEO of Sunshine Coast Destination Simon Ambrose said that the campaign would build on the success of direct flights during the winter months, with Sunshine Coast now an established favourite with the Kiwi market.

“New Zealand has been consistently the Sunshine Coast’s most popular inbound market in recent years with double-digit growth in the past two years,”  Mr Ambrose said.

“The region’s reputation as being laid-back, chilled out and with a diverse range of attractions makes it a perfect fit for the New Zealand market.

“The campaign will build on these strengths and introduce Kiwis to a range of experiences on the Sunshine Coast that they might not be so familiar with.

“In addition, we have a host of music, food and sporting events scheduled over the summer which will provide even more incentive for New Zealanders to come and enjoy our hospitality.”

To view the campaign, please visit www.airnewzealand.co.nz/sunshine-coast