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Sunshine Coast Council, local police and the Department of Transport and Main Roads are pushing for no deaths on local roads today as part of the national Fatality Free Friday campaign.

The local authorities hosted an information display at the Big Pineapple to send the road safety message to motorists.

Transport Strategy Portfolio Councillor Rick Baberowski said the rate of Sunshine Coast road fatalities was sadly on the rise.

“We’ve had more fatalities on our roads so far this year compared to the same period last year. It’s devastating to see so many preventable deaths on local roads,” he said.

“Fatality Free Friday is about building awareness of safe driving with the goal of having no deaths on Australian roads on May 31.

“Reducing the road toll is everyone’s responsibility. We should all use this day to remind ourselves of the key factors linked to road deaths – such as speeding, fatigue and illegal manoeuvres – and make sure we drive defensively every day of the year.”

Queensland Police Service Sunshine Coast road fatality figures for the last five years show:

  • 125 people have died on local roads (76% male and 24% female)
  • 36 road fatalities were related to speeding and 29 to drink driving
  • 21 road deaths were related to illegal manoeuvers
  • Fatigue contributed to 17 road deaths
  • 11 people who died weren’t wearing a seatbelt

Division 5 Councillor Jenny McKay said local road fatalities were far too common.

“We have certainly experienced our share of grief in the hinterland with accidents,” she said.

“It’s important to stop and reflect on the families that have been affected and consider how we can change our own behaviour when it comes to driving safely on our roads.”

The road safety information display included 125 pairs of thongs, representing the number of deaths on Sunshine Coast roads during the past five years. The ‘empty shoe’ displays are expected to feature at most capital cities and Fatality Free Friday events across Australia.

During May, people were encouraged to sign a pledge to drive safely as part of the initiative. More than 48,000 pledges have been made nationally.

Visit council’s website for more information.

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