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A world championship course, an incredible venue in a world class destination, sun and stellar attractions – IRONMAN 70.3 Sunshine Coast and the region are getting rave reviews ahead of the three-day event from September 8-10.

Tourism, Sport and Major Events Portfolio Councillor Jason OPray said the iconic event would again showcase our region to a national and international audience.

“Last year was a historic year with the first ever IRONMAN 70.3 World Championship coming to the southern hemisphere, with Sunshine Coast chosen as the host destination,” Cr OPray said.

“This year is set to be just as exciting, with the world-class course taking in highlights of the region from the headland to the hinterland.

“The exposure that we receive for the region is invaluable as more than 2000 participants, their friends and family and the following media contingent all widely share and broadcast their experiences of the Sunshine Coast.

“The region’s natural attractions and welcoming hospitality prove to be great drawcards for event participants, which are promoted globally by the IRONMAN organisation.

“Aside from the broad-reaching exposure, IRONMAN 70.3 is also estimated to generate an economic contribution of $2 million into the local economy.”

Cr OPray said the three days of events would provide a great spectacle for Sunshine Coast residents.

“Locals can get involved in the fun by taking part in the popular Boardies Beach Run on Friday morning and then cheer on the participants during the main event on Sunday,” Cr OPray said.

“We also appreciate the patience and understanding of our community, as hosting an event of this magnitude requires implementing changed traffic conditions.”

Managing director of ATF Fencing Sunshine Coast Scott Kidston said that events like IRONMAN also benefit businesses other than accommodation providers.

“IRONMAN, through the events they stage, are our biggest clients in terms of events,” Mr Kidston said.

“We’ve proudly worked for the organisation for the last 17 years and their events prove to be a regular source of business for our company.

“They are well organised, logistically savvy and thorough in their planning whilst always innovating.

“It’s exciting for our organisation and employees to be a part of such high calibre events being staged on the Sunshine Coast. ”

One of the biggest names in IRONMAN, Australian Luke Bell, said he looked forward to again competing on the Sunshine Coast.

"The Sunshine Coast is one of those places that everyone in Australia likes to race at,” Mr Bell said.

“Whether it is the 70.3, or Mooloolaba Tri, it is a place that everyone is very familiar with.

“You look forward to getting up there, hanging out on the beach and spending a few days in an enjoyable family oriented location."

New Zealand athlete Tom Lysaght said he looked forward to visiting the Sunshine Coast for the first time.

“I have never been to the Sunshine Coast before so it is also a great chance to check out more of the region while I am over there,” Mr Lysaght said.

“Hopefully it will be as sunny as the pictures on the website and be a nice change from the waters back home."

For more information on changed traffic conditions, parking, spectator zones and the event schedule visit the IRONMAN website

IRONMAN Fast Facts

  • The IRONMAN 70.3 is exactly half the distance of the holy grail of triathlon, the IRONMAN World Championship held in Kailua-Kona Hawaii
  • THE 70.3 refers to the distance of the race in miles, in kilometres the athletes will cover a 1.9km swim, 90km ride and finish with a 21.1km run.

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