Major events sponsorship program
  • Last updated:
  • 22 Nov 2022

The Sunshine Coast is one of Australia’s most popular tourism destinations and its economy depends strongly on the tourism industry. The region hosts a variety of major events each year, which reinforce its reputation as a leading tourism destination. These events support local businesses and contribute to a range of community development goals.

Council aims to position the region as Australia’s premier events destination. It has adopted the Sunshine Coast Major Events Strategy 2018-2027 and appointed the Sunshine Coast Events Board.

The Sponsorship Program helps fund events that attract tourists during the low seasons and generate media and regional destination exposure.

Business events which focus on conventions, conferences and incentive travel are also eligible for funding. Information is available on Visit Sunshine Coast's website - Business Events Assistance Program.

Applicants are encouraged to review the Sponsorship Guidelines[115KB] for further information on event eligibility and the accepted use of sponsorship funds prior to submitting a Major Event Sponsorship Application. 

Council's Major Event Sponsorship Program is open year-round. Applicants are encouraged to submit their application with a minimum of eight months prior to the proposed event start date. Applications received within this timeframe may not be considered due to the reduced timeline for branding and marketing/promotional opportunities.

Applicants are required to submit an Event Budget Summary[59KB] as part of the application process.

Apply here: Major Event Sponsorship Application Form[2997KB]


Guided by the Sunshine Coast Major Events Strategy 2018-2027, the Sunshine Coast Events Board will review all sponsorship applications and make recommendations to council. This process may take up to 10-12 weeks, depending on when the application is received.

The Sunshine Coast Major Events Board 2022 meetings will occur on:

  • 8 February
  • 29 March
  • 7 June
  • 9 August
  • 25 October
  • 6 December

Event Organisers are encouraged to submit all documentation a minimum of five weeks prior to the meeting date for consideration.


For more information about staging a major event on the Sunshine Coast contact our Major Events Team via email

The Major Events Team has experienced partnership officers to guide you through the sponsorship application process, support you through the permit process, and connect you with local event industry suppliers.