Major events sponsorship program
  • Last updated:
  • 22 Nov 2021

The Sunshine Coast is one of Australia’s most popular tourism destinations and its economy depends strongly on the tourism industry. The region hosts a variety of major events each year, which reinforce its reputation as a leading tourism destination. These events support local businesses and contribute to a range of community development goals.

Council aims to position the region as Australia’s premier regional major events destination. It has adopted the Sunshine Coast Major Events Strategy 2018-2027 and appointed the Sunshine Coast Events Board.

The Sponsorship Program helps fund events that attract tourists during the low seasons and generate media and regional destination exposure.

Business events which focus on conventions, conferences and incentive travel are also eligible for funding. Information is available on Visit Sunshine Coast's website - Business Events Assistance Program.


Applicants should submit an application form and budget.


Applicants must demonstrate the event:

  • can significantly benefit the local economy by attracting visitors from outside the region
  • can generate media and brand exposure for the Sunshine Coast from outside the region
  • is to be held within the boundaries of the Sunshine Coast Local Government Area.

The following events are excluded from this sponsorship program:

  • community events, as they do not usually focus on attracting visitors from outside the region (refer to council's grants programs)
  • events of a charitable, religious or political nature
  • events that are closed to the public, either as participants or spectators.


Guided by the Sunshine Coast Major Events Strategy 2018-2027, the Sunshine Coast Events Board will review all sponsorship applications and make recommendations to council. This process may take up to 10-12 weeks, depending on when the application is received.


For more information about staging a major event on the Sunshine Coast contact our Major Events Team via email

The Major Events Team has experienced partnership officers to guide you through the sponsorship application process, support you through the permit process, and connect you with local event industry suppliers.