Major events sponsorship program
  • Last updated:
  • 20 Jul 2021

The Sunshine Coast is one of Queensland’s most popular tourism destinations and its economy depends strongly on the tourism industry. The region hosts a variety of major events each year, which reinforce its reputation as a leading tourism destination. These events support local businesses and contribute to a range of community development goals.

Council aims to position the region as Australia’s premier regional major events destination. It has adopted the Sunshine Coast Major Events Strategy 2018-2027 and appointed the Sunshine Coast Events Board.

The Sponsorship Program helps fund events that attract tourists during the low seasons and generate media and brand exposure.


Applicants should submit an application form and budget.


Applicants must demonstrate the event: 
  • can significantly benefit the local economy by attracting visitors from outside the region
  • can generate media and brand exposure for the Sunshine Coast from outside the region
  • is to be held within the boundaries of the Sunshine Coast Local Government Area.
 The following events are excluded from this sponsorship program:
  • business events which focus on conventions, conferences and incentive travel (visit Business Events Assistance Program)
  • community events, as they do not usually focus on attracting visitors from outside the region (refer to council's grants programs)
  • events of a charitable, religious or political nature
  • events that are closed to the public, either as participants or spectators.


Guided by the Sunshine Coast Major Events Strategy 2018-2027, the Sunshine Coast Events Board will review all sponsorship applications and make recommendations to council. This process may take up to 10-12 weeks, depending on when the application is received.

Event promotion and resources

Event promoters are encouraged to use the significant marketing and promotional resources available through the regional tourism organisation, Visit Sunshine Coast.