Place Making Mooloolaba
  • Last updated:
  • 07 Oct 2020

Consultation has now closed. Feedback on the Place Making Mooloolaba Draft Master Plan closed on 30 September 2015.


The Place Making Mooloolaba Master Plan was endorsed by council as its December 2015 Ordinary Meeting.

The purpose of this Master Plan is to provide a clear, compelling and unique vision for Mooloolaba for short, mid and long-term change over a possible 20 year period. It draws inspiration from the town’s identity, character and community values.

The Final Master Plan is available for view below:

Where to from here

Council will develop a detailed staged implantation plan for catalyst projects within the master plan. Detailed design of the parkland area is expected to be included in council's 2016-2017 budget.


During May 2015 council engaged with a range of stakeholders and the broader community to help define the new vision for Mooloolaba. More than 1000 Mooloolaba residents, business owners and visitors had their say by participating in a variety of engagement activities such as a ‘Chalk Visioning Day’ event on Mooloolaba Esplanade and completing an online survey.

Read the community consultation feedback report[3138KB].

Community consultation was advertised through council’s website and a number of media advertisements including social media. Key stakeholders were engaged in one-on-one meetings and invited to attend a two day workshop.

This included conversations with:

  • Mooloolaba Ironman & Triathlon event organisers
  • Mooloolaba Business & Tourism
  • Mooloolaba Surf Life Saving Club
  • Mooloolaba State School
  • Mooloolaba Spit Association
  • Owners of the Wharf site and Underwater World Sea Life
  • Sunshine Coast Destination Ltd
  • MP Fiona Simpson.

During this engagement, community consultation aimed to gain an understanding of local values and aspirations for the future by asking questions including: “What do you love about Mooloolaba?”, “What would you improve?” and, “What is your vision for the future of Mooloolaba?”.

Watch the Mooloolaba Place Making video to find out what the Mooloolaba community had to say.

A number of common themes emerged, including the community holding most value about:

  • the beach and climate
  • Mooloolaba’s natural beauty
  • its associated healthy lifestyle
  • retaining and enhancing access to the beach
  • maintaining a relaxed atmosphere
  • family friendly appeal.

Some of the suggested improvements to Mooloolaba included:

  • 60% responded with the need for increased car parking
  • more exciting parks and entertainment areas
  • revitalised spaces and activity areas on the beachfront
  • better pedestrian access and cycle links
  • improving the arrival experience and traffic congestion during peak periods into Mooloolaba
  • the community also stressed a need to reinvigorate Mooloolaba as a place for locals and to attract more permanent residents.

The initial stage of engagement provided important feedback and direction for the draft master plan. This included the following opportunities and challenges:

  • improvements to road infrastructure, public transport and parking
  • ability to cater to the growing tourism market
  • enhanced open space and community facilities
  • improved pedestrian and cyclist connections
  • infrastructure for festivals, markets and events
  • improved economic resilience to carry businesses through low tourism season
  • more housing accommodation and diversity.

The Master Plan

The master plan proposes a vision statement that promotes Mooloolaba’s greatest natural and recreational asset - the water.

“Immerse yourself in, on and under the water at Mooloolaba”.

Mooloolaba is a world-class beachfront destination that embraces and sustains its outstanding natural beauty. It is a healthy and active place that celebrates its unique location, connecting ocean to river and headland to spit.

There are four overarching design and planning principles established to translate this vision and provide direction for achieving the range of desirable strategic outcomes.

These principles are:

  • Enhance the Waterfront Experience connecting river to beach and headland to spit
  • Connect and Active Mooloolaba’s urban areas with waterfronts
  • Integrate Distinctive Destinations that celebrate the diversity and distinctiveness of Mooloolaba’s unique precincts and destinations
  • Protect and Shape the Future by promoting sustainable initiatives

Illustrative Master Plan by Day[4371KB] 
Illustrative Master Plan by Night[7776KB] 

Four key precincts listed below were identified during consultation. Collectively, these four places provide distinctive locations for positive change and the creation of new public realm, built form, and access and movement improvements.

Foreshore and esplanade

A place that encourages active, healthy living. A wide, continuous waterfront pedestrian and cycle promenade takes in Mooloolaba’s greatest natural assets along a 1km string of community, cultural, recreational and event spaces. An additional 40% of public parkland caters to a variety of activities and experiences - from family barbecues on the lawn to hosting weddings, markets, festivals an events.

The Mooloolaba Heart

The heart of Mooloolaba is an authentic, alternative destination away from the water. It is a walkable hub of subtropical streets activated by a mix of local business and residential accommodation. It is Mooloolaba’s transport hub for bus, public car parking and future light rail, and is activated throughout the day and by night.

A revitalised wharf precinct

The revitalised wharf is a gateway to the delights of the Pacific Ocean. It is a place where boating, fisheries, seafood, aquatic tourism, education and conservation combine with high quality public space and new residential and entertainment uses.

Southern Gateway

The Brisbane Road Corridor is the main southern entry into Mooloolaba. The corridor is proposed to be widened to four-lanes and also accommodate possible future light rail. Both projects present an opportunity to enhance the gateway arrival experience into Mooloolaba, established by introducing distinctive and memorable treatments along the corridor.


For more information about the project, please contact the Principal Place Project Officer via council's customer service centre.on 07 5475 7272.

If you want to be included on council’s mailing list and be kept informed about the project, please email with your contact details (name, email and phone) or write to:

Place Making Mooloolaba
Sunshine Coast Council
Locked Bag 72
Sunshine Coast Mail Centre QLD 4560

Related documents

You can read the latest information in the project news: