Sunshine Coast Entertainment Convention and Exhibition Centre
  • Last updated:
  • 30 Oct 2019

Council received a major feasibility study into the development of the Sunshine Coast Entertainment, Convention and Exhibition Centre on 31 January 2012.

Project scope

The study, undertaken by independent consultants, recommends that the Entertainment, Convention and Exhibition Centre be situated in the civic and cultural heart of the new Maroochydore City Centre to be built on the Horton Park Golf course site.

Project update

The feasibility study was funded by a $1,000,000 grant from the Federal Government through its Better Regions Program. The final report was presented to council at its Ordinary Meeting on 31 January 2012.

Where to from here

The next step is to consult with the community on the preferred option for the centre and finalise a funding and delivery strategy before developing a detailed design for the centre.

The centre is expected to become operational by 2020.

Overview

Sunshine Coast Entertainment, Convention and Exhibition Centre:

Construction activities associated with the development of the Entertainment, Convention and Exhibition Centre (only) are estimated to provide about:

  • $493.9 million in output, comprised of $257 million directly and $236.9 million through flow-on activity
  • $181.1 million in value added activity, comprised of $80.4 million directly and $100.7 million through flow-on activity
  • $99.9 million in wages and salaries, comprised of $42.7 million directly and $57.1 million through flow-on activity
  • 1,889 full time equivalent employment positions, comprised of 913 full time equivalent employment positions directly and 976 full time equivalent employment positions through flow-on activity.
The operation of the Entertainment, Convention and Exhibition Centre is estimated to generate about:
  • $53.3 million in output, comprised of $33.8 million directly and $19.5 million through flow-on activity
  • $22.4 million in value added activity, comprised of $13.8 million directly and $8.5 million through flow-on activity
  • $12.9 million in wages and salaries, comprised of $8.2 million directly and $4.7 million through flow-on activity
  • 307 full time equivalent employment positions, comprised of 230 full time equivalent employment positions directly and 77 full time equivalent employment positions through flow-on activity.
The proposed facility will include:
  • a main auditorium with flexible walls and seating systems that allow the auditorium to offer alternate capacity ranges between 1000 and 4500
  • a flat floor exhibition hall with flexible walls allowing expansions and reductions in room size to a maximum of 3000 square metres
  • a full commercial catering kitchen (plus satellite kitchens)
  • meeting rooms (12 to 15 in number) with capacities ranging from 20 to 360 in variable modes
  • provision for 706 car parks (noting that there will be significant additional on-street and off-street car parking spaces available within easy walking distance of the centre to cater for peak entertainment event demands, generally in non-business hours).
The centre is proposed to have the following functionality:
Arena to accommodate  Exhibition hall to accommodate  A number of smaller meeting rooms with a capacity for 
4500 people in theatre mode, but is capable of being divided into three smaller modes 
(2x1,000 people and 1 x 2,500 people in theatre mode) 
500 to 2500 people in banquet mode  60 to 360 people in theatre mode 
1000 people in banquet mode  300 to 1250 people in classroom mode  50 to 260 people in banquet mode 
100 booths in exhibition mode  between 35 to 180 booths in exhibition mode  30 to 180 people in classroom mode 
    20 to 60 people in boardroom mode 

It is proposed to be located in close proximity to:

  • a civic plaza and parkland (these spaces will adjoin the centre and have the potential to be used in conjunction with centre activities
  • retail and commercial uses including a hotel
  • community and cultural uses which may include a library or learning centre, art gallery, community meeting and performance spaces, council customer service centre, child care facilities, markets, cafes, recreation areas and playgrounds.

Background

In August 2009, council obtained Commonwealth Government funding support for the planning phase of a performing arts, entertainment and exhibition centre. Consultants, Ranbury Management Group were engaged to undertake a feasibility study. The feasibility study is now complete and was presented to council on 31 January 2012. Two options were considered as part of the study.

  • Option 1: A 'Performing Arts Centre' model (based on council's original brief to the consulting team)
  • Option 2: An 'Entertainment, Convention and Exhibition Centre' model (based on the early analysis, research and stakeholder consultation conducted by the consulting team).

The investigations showed that Option 1 had the potential to adversely impact on existing venues such as the Nambour Civic Centre and the Caloundra Events Centre, while at the same time generating minimal economic benefit. In contrast, Option 2 filled a gap in the current provision of major venues on the Coast and has the potential to generate a positive economic stimulus for the region. However, a conventionally designed and operated entertainment, convention and exhibition centre has the potential downside of being inactive for significant periods of time when no events are taking place. This led to the development of a third and preferred option which locates the entertainment, convention and exhibition centre within the Maroochydore CBD's civic and cultural precinct in order to animate and bring life to the new city centre. It will also provide a significant point of difference between Maroochydore and other retail or lower order urban centres in the region.

The following table compares the three options considered:

Item  Option 1
Performing Arts Centre 
Option 2
Stand alone Entertainment Convention and Exhibition Centre 
Preferred Option
Entertainment Convention and Exhibition Centre located within a larger civic and cultural precinct 
Construction economic impact  $316M  $354M  $493.9M 
Annual cash operating loss (i.e. excludes depreciation, interest and tax)  -$1.5M  -$0.8M  -$1.0M 
Annual economic impact  $1.4M  $52.6M  $53.3M 
Regional annual incomes  -$0.2M  $12.9M  $12.9M 
Regional employment  negative  307 jobs  307 jobs 
Social impact  insignificant or minor  minor to major  minor to major 
Demand timeframe  2030  now 

now 

Contacts

For more information, please contact council's Project Director, Partnerships and Engagement, via council's customer service centre.