Your chance to have a say on council’s new brand
  • Friday 06 February 2009

Do you think you know the Sunshine Coast Council’s strengths, what makes it unique and its future goals?

If you do then council want to hear from you.

From Monday (9 February), council will be asking residents for their thoughts and ideas as it moves towards developing a single, unified brand for the organisation in the wake of amalgamation.

Community Engagement and Governance Portfolio holder, Cr Christian Dickson said now is the time for the community to get involved and to have its say.

“For any business, a brand is more than just a logo – it gives its customers and clients an important message about who they are, what they do and illustrates what they believe in,” Cr Dickson said.

“Developed in partnership with stakeholders, in this case you – our community – our brand will represent council – an organisation with a $670 million budget – as a professional, strong and unified organisation governing and servicing a region that is a great place to live, visit and invest.

“That is why your buy-in is crucial.

“I invite our community to get involved by taking the time to be part of one of four focus groups or just taking a few minutes to fill out a survey – this is your chance to have a say and help shape our brand.”

Visit your local council library, customer service centre or council’s website at to express your interest in joining a focus group (expressions of interest close on 23 February) or to fill out a brief survey before 20 March.


Once the community engagement program closes on 20 March, council will call for expressions of interest from graphic designers to design a concept brand based on the community feedback.

Council will select one of the concepts and the second stage of this project will see the final graphic design undertaken, the production of a style guide to ensure consistency of use and the purchase of copyright.

The third stage will be the implementation of the new council brand. This includes the undertaking of a region-wide stocktake of every item on which the interim brand, and the former council brands, appear and a cost to replace.

The extent and timing of the roll-out will be dependent on budgetary constraints and priorities.