- Thursday 06 April 2017
Visit Sunshine Coast has partnered with Escape Travel to run their latest major campaign with a particular focus in Melbourne, Sydney and the emerging market of Adelaide from April 5-26.
The campaign, with the tagline "I want to feel refreshed" is one of the first campaigns launched under Escape Travel’s new "I want" brand campaign.
The "I want" brand campaign puts the focus on the customer and their individual needs and travel experiences, not just the destinations.
The Sunshine Coast campaign integrates the proven appeal of video and visuals from the recent VSC "Come to life" creative with print and digital placements, as well as window displays in 165 national stores, to entice people to plan a Sunshine Coast holiday.
CEO of Visit Sunshine Coast Simon Latchford said to encourage people to start planning and booking immediately, VSC is highlighting a range of travel packages located across the entire Sunshine Coast region from Caloundra in the south to Rainbow Beach in the north.
“One of our objectives for the campaign is to reinforce the new 'Come to life’ brand following its launch in February," Mr Latchford said.
"We are continuing to keep our foot on the accelerator to maintain the momentum and be in market consistently throughout the year."