Sunshine Coast celebrates its own ‘Mad March’
  • Friday 02 March 2018
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Get ready for a bumper month of sporting and festival action when the Sunshine Coast celebrates its own version of “Mad March”, kicking off another big year of events in the region.

Upcoming highlights include the Australian Dragon Boat Championships (March 3-8), Mooloolaba Triathlon (March 9-11), Queensland Surf Life Saving Championship (March 15-18), Queensland Oztag Senior State Cup (March 16-18), Yogafest (March 24-25), Festival of Champions Welcome Event (March 25), Queens Baton Relay (March 27) and the arrival of more than 500 Commonwealth athletes and officials.

Sunshine Coast Mayor Mark Jamieson said major events continued to be an important economic and tourism driver for our region.

“In 2017, major events delivered an estimated economic contribution of more than $60 million to the local economy,” Mayor Jamieson said.

“Our region benefits economically from increased visitor numbers and also the localised expenditure associated with holding an event. 

“Accommodation providers, cafes and restaurants, hire car companies, sporting good providers, travel agents, event hire companies, masseuses, furniture companies, food producers and even fashion boutiques are just some of the diverse types of local businesses who have profited from the economic contribution these events bring.”

Tourism, Events and Sport Portfolio Cr Jason O’Pray said successful events were also strong motivators that encouraged event participants and their guests to return for holidays or business during the rest of the year, or in future years.

“In 2018, we will be looking to maximise the value that events bring to the region and ensure events continue to deliver a wide range of economic and community benefits,” Cr O’Pray said.

Maroochy River Park assistant manager Kirk Nicholson said events at the nearby Maroochydore Multisports Complex and surrounds provide a boon for his business.

“We were fully booked out for last year’s Netball Cup and continued to refer business on to other accommodation providers,” Mr Nicholson said.

“Our facilities are well suited to family-orientated events and we find many teams and participants pass on recommendations about our park, which is great exposure for us.

“And when we are busy, so is everyone else, as we have to hire a lot more staff, buy a lot more goods and hire more ancillary services to handle the influx of visitors.”

Perry’s Hire general manager Gillian Carr says her company welcomes major events on the Sunshine Coast. 

“The team at Perry’s Sunshine Coast Event Hire were proud to support the Harvey Norman National Youth Touch Football Championships, which were held at the Sunshine Coast Stadium,” Ms Carr said. 

“Large events require a large amount of infrastructure and as the leading hire provider on the Coast, it is fantastic to see local businesses supported.”

For full details on upcoming events on the Sunshine Coast visit www.sunshinecoast.qld.gov.au/majorevents