- Monday 15 August 2016
The Sunshine Coast has started a major promotional campaign in South Australia in advance of the start of Jetstar’s direct service flights between Adelaide and Sunshine Coast Airport on September 30.
The campaign includes promotions in cinemas, shopping centres, petrol stations and local media, and should be well received after Adelaide residents experienced one of the wettest and coolest winters in a number of years.
Jetstar’s flights will commence just in time for the South Australian spring school holidays.
Flights will will operate on Wednesday, Friday and Sunday each week and take just over two hours, arriving at Sunshine Coast Airport at 8.50am, just in time for a swim, spa or gourmet breakfast at one of the region’s renowned markets.
The Jetstar flights will add to the record performance of Sunshine Coast Airport, which has led Australia’s airport sector over the past year with 10 successive months as Australia’s fastest growing airport, according to official figures from the Bureau of Infrastructure, Transport and Regional Economics (BITRE).
Commenting on the pre-launch campaign, CEO of Visit Sunshine Coast Simon Latchford said that many South Australians had visited the Sunshine Coast in recent years, but the trip was now easier and the destination offered even more attractions and activities.
“Our strategy has been to diversify our market base as widely as possible, and the start of direct Jetstar services from Adelaide complements significant growth in direct services from Sydney, Melbourne and across the Tasman,” he said.
“What makes the Sunshine Coast such a special destination for South Australians is the diversity of what we offer. Yes we have some of Australia’s finest beaches and an incredible array of water activities, but we also have the richness of the Hinterland, with its outstanding food, markets, rainforest experiences, and high class accommodation.
"We are confident that we can offer South Australian visitors a truly unique and memorable holiday.”
Sunshine Coast Airport General Manager Peter Pallot welcomed news of the campaign.
“The new flights will make it so much easier for South Australian’s to access the Sunshine Coast and we can’t wait to see more of them enjoying their holidays in this beautiful region,” he said.
“Jetstar’s confidence in our region is a tremendous show of support and with 56,000 seats between Adelaide and the Sunshine Coast becoming available, friends and families living in the two regions will also be able to take advantage of the new services.”