- Friday 29 June 2012
The Caloundra Music Festival has been given a huge vote of confidence in receiving a grant of $30,000 from Events Queensland at this week’s DestinationQ Forum in Cairns.
Coast Mayor Mark Jamieson, who attended the forum, said the grant will fund the marketing of tailored festival/flight/accommodation package deals to an audience in Victoria, which this year will enjoy its school holiday fortnight during Caloundra’s inaugural Fringe Festival and Music Festival period, along with Queensland and New South Wales.
"The State Government is keen to boost tourism incentives for Queensland during these difficult times and this grant is perfectly targeted to the southern market," he said.
"Events Queensland’s decision shows confidence in growing and building the festival, which has become a big winner in the Sunshine Coast’s line-up of attractions.
"With three major states gazetted to have spring school holiday breaks at the same time, we are expecting record crowds and this marketing campaign will ensure Victorian holidaymakers are well aware of the Caloundra Music Festival and the new Fringe Festival week."
The festival is being held in the middle of the school break, from Friday 28 to Sunday 30 September, with the Fringe Festival kicking off with a street parade on the evening of Friday 21 September.
Council’s Events Portfolio holder, Cr Jason O’Pray, welcomed the funding and acknowledgement from the State Government.
"The Caloundra Music Festival has carved itself a special place in the hearts of Sunshine Coast music lovers, also in the line-up of Sunshine Coast major attractions," he said.
"It’s great to have support and recognition from the top of the state, and very timely as we plan the inaugural Fringe Festival leading up to the Music Festival."