FANtastic initiative delivering the goods for food and agribusiness
  • Friday 24 March 2017
FAN truck

A host of the Sunshine Coast’s leading food and agribusinesses will be showcased outside of our region as part of a new initiative to drive more investment. 

Sunshine Coast Council and the Regional Food and Agribusiness Taskforce have partnered with Queensland Cold Logistics to showcase our local produce and successful innovative businesses through delivery truck advertising.

The message will be spread extensively by the truck which will travel around 290,000km per year  from northern New South Wales, across South East Queensland, to Toowoomba, Bundaberg and beyond.

Economic Development Portfolio Councillor Stephen Robinson said the aim was to raise awareness outside the Sunshine Coast of the region’s growing and successful food and agribusiness sector and encourage more investment.

“Council has a strong focus on supporting food and agribusiness as one of the seven high-value industries identified in our Regional Economic Development Strategy (REDS),” Cr Robinson said.

“This industry contributes around $535 million to our local economy each year and employs more than 5000 people.

“Our region is home to more than 900 agricultural businesses including world class companies like Gourmet Garden, Walker Seafoods, Nutworks, Buderim Ginger, and Co Yo.

“This truck will effectively be a mobile billboard for the Sunshine Coast’s thriving food and agribusiness industry.

“Under the Regional Economic Development Strategy, we have a dedicated Food and Agribusiness Industry and Investment Plan that is overseen by a private sector taskforce headed by chief operating officer of Gourmet Garden, Andrew Eves-Brown.

“Over the last two years, between council and this taskforce there have been some key achievements such as $27 million in new capital expenditure and the creation of more than 230 new jobs for the Sunshine Coast generated by agribusiness.”

The industry has seen the development and launch of a Food and Agribusiness Network which already has more than 140 member companies and 40 sponsors.

Council also partnered with RDA Moreton Bay last year to launch of the Sweetest Job campaign which generated an additional 130 local jobs and increased the number of locals working on strawberry farms across both council areas by 40%.

“So there is a great culture of collaboration here on the Sunshine Coast and some great projects happening in partnership with our neighbouring regions,” Cr Robinson said.

“With major infrastructure developments underway including the Sunshine Coast Airport expansion, Sunshine Coast University Hospital, Maroochydore CBD, Caloundra South, and Palmview the prospects for continued business growth are exponential.”

Sunshine Coast Food and Agribusiness Taskforce chair Andrew Eves-Brown said the FAN truck initiative would provide major positives for our region.

“I think this is a FANtastic initiative that will deliver on three levels,” Mr Eves-Brown said.

“It will promote to locals what great food and agribusiness companies we have on the Sunshine Coast.

“It will promote the Sunshine Coast as a food destination to all the national and international visitors that visit the region and it will build the Sunshine Coast’s strong reputation as a region working hard to support food and agribusiness development.

“We are so proud of our food and agribusiness culture and we now have the vehicle to shout about it.

“The food and agribusiness sector is going from strength to strength. There is a real buzz about the industry that we are moving in the right direction and all collaborating to make this region more prosperous and make it recognised for its food Innovation. 

“The Food and Agribusiness Network (FAN) has really helped galvanise the sector and is providing the leadership to help to grow the region.”

To find out more about the Sunshine Coast Food and Agribusiness Network or to become a member visit

Sunshine Coast Food and Agribusiness industry fast facts:

  • FAN truck will travel approximately 290,000km per year and be seen by an estimated 5.8million people (based on QCL estimates).
  • Contributes around $535 million to the Sunshine Coast economy each year
  • Currently employs more than 5000 people.
  • More than 900 agricultural businesses are based on the Sunshine Coast including world class companies like Gourmet Garden, Walker Seafoods, Nutworks, Buderim Ginger, and Co Yo.