Coast welcomes boost from Australia’s premier international tourism sellers
  • Thursday 03 March 2016
Pumicestone Passage paddleboarders

Australian Tourism Export Council (ATEC) in conjunction with Visit Sunshine Coast, Qantas and Tourism & Events Queensland is holding the 2016 Southern Queensland Inbound Workshop and Familiarisation on the Sunshine Coast until March 6.

Converging on the region, the event will attract 40 top tourism operators from across Southern Queensland and 50 of the most influential Inbound Tourism Operators (ITOs) from across the country. 

The ITOs will have the opportunity to meet leading tourism suppliers at a sales workshop today as they learn about new products, itineraries and destinations to promote to overseas visitors.

The program will give local ATEC members a valuable opportunity promote their product to some of Australia's leading tour operators and boost their exposure to the international market.

“These events are a fantastic way for local tourism businesses to get in front of the tour operators who make choices about what product offerings they put forth to the international market, so it is a valuable opportunity for these business to really get out there and be seen,” ATEC Managing Director, Peter Shelley said.

“As we saw in yesterday’s International Visitor Survey, our international visitors are increasingly looking to venture beyond the big cities to places like the Sunshine Coast with growing numbers visiting wineries, festivals, national parks and looking to engage in outdoor activities such as sailing, windsurfing and kayaking.

“With the international visitors now spending more than $36bn each year, these events are one of the best ways to ensure the benefits of our growing international visitor market flows through to regional areas.”

Visit Sunshine Coast CEO, Simon Ambrose was delighted the Sunshine Coast region was selected to play host for ATEC’s annual event, which attracts the industry’s leading tourism influencers.