Chinese mission paying off
  • Monday 08 September 2014
University of Sunshine Coast academic Dr Uwe Terton

From putting pen to paper to corresponding via email, keeping in touch with friends overseas has come a long way in a short time.

University of the Sunshine Coast academic Dr Uwe Terton is in China as a keynote speaker at the prestigious 2014 China (Xiamen) International Forum for Friendship Cities.

Dr Terton will speak on the cooperation and development among international friendship cities in the new media* era.

Sunshine Coast Council Deputy Mayor Cr Chris Thompson said the invitation was a reaffirmation of the region's close relationship with Xiamen City, and a direct result of council’s recent Education and Tourism Trade Mission to China.

"Dr Terton is a respected leader in this field and an ideal candidate to represent the Sunshine Coast on the development of relationships between friendship cities in the new media era," Cr Thompson said.

A USC Lecturer in computer based design, Dr Terton said he was honoured to have this opportunity to visit Xiamen and exchange ideas with a wide range of esteemed local and international representatives.

“This is an exciting opportunity to learn more about what is happening elsewhere and to share the many innovations we are effecting on the Sunshine Coast,” Dr Terton said.

“I am also looking forward to meeting colleagues at Jimei University and the Xiamen University of Technology.

"The University of the Sunshine Coast signed Memoranda of Understanding with these institutions during council's Trade Mission in June and this visit enables me to learn more about their programs and consider future collaborative opportunities between our institutions.”

Cr Thompson said the region's Digital Sunshine Coast action plan was already generating momentum around digital innovation and adoption in the business and broader communities across the Sunshine Coast.

"An opportunity to explore the use of new media and digital innovation at an international level is exciting and beneficial, and aligns with the goals of the recently launched Digital Sunshine Coast action plan.

"The learnings from the Forum will provide valuable insight on the way the Sunshine Coast can use new media to further develop positive relations with our valued international Friendship and Sister Cities into the future,” Cr Thompson said.

As one of the flagship events at the 18th China International Fair for Investment and Trade, the Forum is organised by the Chinese People’s Association for Friendship with Foreign Countries, China International Friendship Cities Association, Fujian Provincial Government and the Xiamen Municipal Government.


*New media refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback and creative participation.  Another aspect of new media is the real-time generation of new and unregulated content.