- Tuesday 09 June 2015
Sunshine Coast Destination Ltd (SCDL) and Australia Zoo today announced an exciting new joint venture, marking the start of a deeper level of promotion for Sunshine Coast attractions and events.
A co-branded billboard will welcome 75,000 vehicles per day from the Brisbane Domestic and International Airports.
With a media value of $390,000, and under the one-year agreement, the billboard will combine the promotion of Australia Zoo with 13 different events in the Sunshine Coast region.
Through the new partnership, SCDL and Australia Zoo hope to ultimately elevate the Sunshine Coast as the "must visit" destination for attractions and events in Queensland.
SCDL CEO Simon Ambrose said the regional tourism organisation was pleased to deepen its existing relationship with Australia Zoo, the region’s largest tourist attraction.
“Events and attractions bring the region to life and play a vital role in attracting visitors and supporting the region’s $2.5 billion tourism industry," Mr Ambrose said.
“We’re looking forward to working more closely with Australia Zoo to showcase our iconic visitor experiences, drive repeat visitation and grow regional tourism.
“Each billboard will be designed to get people talking. This initiative is just one component of SCDL’s leveraging campaign that promotes the great events portfolio that has been secured by the Sunshine Coast Council Tourism and Events levy. We want to be consistently in Brisbane during 2015/2016 through television, ambient and digital media.”
In welcoming the agreement, Terri Irwin, owner of Australia Zoo said: “It's important to work together to better showcase our spectacular Sunshine Coast and the many exciting events visitors can experience here.
“From the breathtaking natural beauty, to our incredible wildlife, sport, and fabulous festivals, we are proud to be sharing this innovative marketing strategy with SCDL.”
Photo: Terri Irwin and Simon Ambrose with one of Australia Zoo’s white rhinos, DJ
Photo Credit: Ben Beaden / Australia Zoo