Accelerate your export sales and profits
  • Monday 21 March 2016

The Sunshine Coast has a range of great export success stories and council knows there is plenty of potential to build this part of our region’s economy even more in 2016.

To help local businesses start or accelerate their export sales, registrations of interest are now open in the 2016 Sunshine Coast Export and Global Capability Program, which offers two separate intakes, each over a 10-week period with the first starting on April 20.

Facilitated by Export Council of Australia (ECA), in partnership with Trade & Investment Queensland, the program will assess each business’s current export readiness, guide businesses through key elements of their export journey including exposure to new markets and developing an export plan, and deliver coaching from experienced consultants who will provide personal advice relevant to each exporter’s needs and opportunities.

Sunshine Coast Council CEO Michael Whittaker encouraged all Coast businesses that are thinking of exporting, currently exporting or wanting to enter a new market to sign up to the 2016 program.

“Our exporters in the Sunshine Coast region have reported that this professional, well developed program has helped them avoid expensive mistakes, find new markets and successfully grow their business,” Mr Whittaker said.

“Council is pleased to be able to partner with ECA for the two intakes - April to June and October to December 2016.

“The Export Council has a long, proud history of supporting Australian businesses as they take on the world and we’re sure their expert advice will help our Coast exporters and potential new exporters take their business to the next level.”

Mooloolaba-based business Oceansmart, which was a finalist in last year’s Australian Technologies Competition, was one of the Coast exporters to benefit from the 2015 Export and Capability Program.

Oceansmart Director Hans Jusseit said the program had provided him with the tools and strategies he needed to help build his business.

“Council’s Export and Global Capability Program equipped me with skills to develop and demonstrate export strategies and understand free trade agreements, logistics and pricing,” Mr Jusseit said.

“It opened my eyes to the steps that are necessary and the things I needed to tick off and plan for to step into the export market.”

Modules that feature in the 10-week program include: 

  • Introduction to exporting.
  • How to select the right market.
  • Managing risk.
  • The role of Free Trade Agreements (FTAs).
  • Freight and logistics.
  • Finance/Insurance and getting paid.
  • Planning the right market entry strategy and international pricing strategy.
  • Export marketing and preparing to visit the market.
  • Export coaching session.
  • Export plan, pitch and graduation. 

Each module takes two-and-a-half hours to complete and includes a 90-minute learning workshop and one-hour interactive group workshop.

Usually this program costs each exporter over $1220, but companies in the Sunshine Coast Council local government area can sign up for a special price of $220 per company as part of our goal to increase successful exporters under the Regional Economic Development Strategy.

 To register, or for more information, contact Wendy Macdonald on 5475 9887 or email