Retail Activation Program
  • Last updated:
  • 14 Jun 2022

Council has developed the Retail Activation Program to invigorate and revitalise the local business community. This program aims to support you to drive and grow your business through difficult times. 

Strategic social media workshops

12 weekly sessions | 5.30pm – 7pm (1.5 hours) | $99 registration fee

Council have recognised that retailers need an understanding of digital marketing in order to thrive in today’s environment.

Council have partnered with Dash of Milk Agency, who has developed a custom program targeted to the retail community on the Sunshine Coast, to increase confidence and understanding of the online space, and how you can best utilise it for your brand.

The program is structured to take you through from foundations, to strategic campaign implementation, with the third month being the more strategic elements.

The program will cover both heavily organic tactics, as these are crucial to retail brands, 12 of 14 along with some basic paid techniques to demonstrate how to best promote your brand, showcase your products, and connect with your audience.

Training session topics

Topic 1 . Social Media Foundations
Session 1. Strategy Foundations
Session 2. Setting your Goals + Insights
Session 3. Platforms+ Optimising your account
Session 4. Content Pillars for your brand

Topic 2. Content Strategy
Session 1. Creating Content (Photography, Videography)
Session 2. Creating Engaging Graphics (Canva Masterclass)
Session 3. Instagram Stories + Highlights
Session 4. Scheduling + Planning your time on socials

Topic 3. Strategy Elevation
Session 1. Creating Reels
Session 2. Reach, Engagement + Optimisation
Session 3. Facebook Ads for Brands (Creative + Copy)
Session 4. Facebook Ads for Brands (Building an Ad)

Bonus session: E-commerce - Shoppable Content, Optimising for ecommerce.

This is strictly limited to 12 retail business owners, so if you are interested register today.


For more information please contact council’s Place Activation Team at

Note: This program is jointly funded by the Commonwealth and Queensland under the Disaster Recovery Funding Arrangements.