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Tourism Reform

New CEO for Tourism on the Sunshine Coast 

The Board of the Sunshine Coast Destination Ltd* announced on 30 June 2010 Mr Michael Denton as the new Chief Executive Officer charged with taking tourism on the Coast to a new level following its twelve-month restructure.

Chairperson Julie-Anne Schafer said the board was extremely happy that Michael had accepted the position. Mr Denton was previously the Chief Executive of Queensland Events Corporation for 11 years before moving to the Department of the Premier and Cabinet to establish the Gold Coast 2018 Commonwealth Games Bid Directorate. Prior to that Michael was Managing Director of the Gold Coast Events Company and Executive Officer with the Department of Tourism, Sport and Racing. He sits on the Griffith University, Industry Advisory Committee for its Department of Tourism, Leisure, Hotel and Sport Management. More information on the appointment is detailed in CEO Media Release (30 June 2010) [PDF 44KB].

Whilst the final positions within the new Sunshine Coast Destination Ltd are being appointed, industry can be assured that continued market activity is paramount.

Additionally, council has approved the funding to support the business plan for the Sunshine Coast Destination Ltd and Destination Desks that will ensure continued activity from the commencement of the new financial year.

Whilst there has been a lot of work achieved behind the scenes with the new structure, the Sunshine Coast Destination Board is now keen to meet with industry and will be coordinating a program in conjunction with the Destination Desks.

An industry function to meet the Board and new Sunshine Coast Destination Management team is being scheduled shortly.

* Sunshine Coast Destination Ltd is the registered name of the new Destination Management Organisation (DMO). 

More information

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Council Media Releases

Industry Media Releases




Last Updated 01-Sep-10