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Festive Season Sponsorship Opportunity

Council is seeking interest from local not-for-profit groups to produce one or both of the Coast’s Christmas Carol events.

  1. Carols at Cotton Tree: Cotton Tree Park, The Esplanade, Cotton Tree
  2. Carols on Kings: Kings Beach Amphitheatre, De Vene Avenue, Kings Beach.

Council will act as the major event sponsor. This partnership will help grow these celebrations. It will also provide the community with a greater role in staging these much-loved festive events.

Sponsorship opportunity

This is a fantastic opportunity for not-for-profit groups to align their brand with a popular carols event. Each event has over a 20-year history and attracts more than 5,000 people. Council anticipates the term of sponsorship will be for three years (2014-2016).

Benefits available

  • Naming rights
  • Fundraising opportunities
  • Brand awareness
  • Leverage opportunities
  • Community networks
  • Image enhancement

Council support

Financial support

Council will provide up to $30,000 (ex GST) in sponsorship funding per year; for a term of three years. After this term, the event organiser may choose to negotiate with council for future partnership support with first right of refusal.

In-kind support

  • Planning and promotion:
    • Event management guidance
    • Promotional support including council’s annual Festive Season Guide
    • Website and digital communications
  • Delivery:
    • On-site event management staffing if required (first year)
    • Limited supply (loan) of safety equipment and/or signage.

Anticipated timelines

March – April Expression of Interest process
May Confirmation of successful applicant
June Event planning begins
September Permit application submitted
November Marketing begins
December Event delivery

Event history and details

Carols at Cotton Tree

Event life

This event has been held for over 20 years. It used to be organised by the Maroochy Chamber of Commerce. Sunshine Coast Council has presented it since 2003.

Event date

There is no traditional event date. For the last few years it has been held on the first Saturday in December.

Event venue The venue is Cotton Tree Park, the Esplanade, Cotton Tree (pool end).
Attendance 

For the last few years the event has run at capacity, with over 5,000 attendees. Survey statistics indicate where attendees came from:

  • 27.7% from postcode 4558         
  • 20.5% from postcode 4560      
  • 10.8% from postcode 4557    
  • 6% from postcode 4575.

Carols on Kings

Event life

The event has been held for over 30 years. It used to be organised by the Lions Club of Caloundra. Sunshine Coast Council has presented it since 2003.

Event date The event has traditionally been held in December on the last Sunday before Christmas.
Event venue The venue is Kings Beach Amphitheatre.
Attendance  

For the last few years the event has run at capacity, with over 7,000 attendees. Survey statistics indicate where attendees came from:

  • 47.3% from postcode 4551
  • 9.8% from postcode 4556
  • 5.45% from postcode 4575.

How to register your interest

Contact council for a copy of the Registration of Interest (including proposal guidelines):

  •  
  • (07) 5475 7272.

Registrations of interest close 30 April 2014.

Last Updated 18-Mar-14